The Most Important Currency In 2021 & Beyond

Prabesh Khanal
3 min readJun 6, 2021
Photo by @sharonmccutcheon on Unsplash

Stop reading further if you think that this is going to be some crypto shit and something about the next hype coin, cause it’s not.

Those coins and currencies do have their own place but for someone who’s trying to grow their business online and leverage the power of the internet there’s a different currency that’s much more important for you.

The currency I am talking about is ATTENTION!!

The Internet has revolutionized the way we can operate our daily life and all our business activities.

It has never been easier to reach hundreds and thousands of people in a matter of a few clicks within a few seconds.

But it has been much more difficult to keep people’s attention than ever.

If you can’t keep your audience engaged and demand their undivided attention to you then you have literally no chance growing your business online.

So, HOW TO actually keep people’s attention online?

People are being bombarded with 4,000 to 10,000 ads in a single day.

But, be real with me, how many of you remember a good ad that caught your attention?

The possibility might be slim to none.

Well, it’s because people don’t know how to draw their audience’s attention even though there are hundreds and thousands of businesses advertising online.

Now, let’s find out how to keep your audience engaged and demand their undivided attention to your ads, blogs, videos and any kind of content that you want your customer/client/audience to actually read.

Why do you think people read advertisements?

Let’s dissect this question even further.

Why do you think people actually read something?

People only read when they see something that catches their interest.

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”— Howard Luck Gossage

And they only read an ad when it catches their interest.

So, it’s actually simple how you can get your readers attention.

Write/Make something that gets their best interests and wants them to stop everything they’re doing and give you their undivided attention.

And this is where most of the people marketing online make their mistakes.

The most foolish mistake an online marketer can ever make.

They assume what their audience wants.

They assume what interests their customer.

If you make your marketing strategies and advertisements solely based on assumptions, then that is going to be the death of your business.

One of the most missed piece of the puzzle and the most important piece of that determines your online success is RESEARCH.

You can never ever in a million years know what your audience wants and what interests them without doing a proper research about them.

Without a proper research, you won’t even know who your target customer is.

You won’t know what their desires, wants and pain points are.

And when you don’t know in vivid detail about your customer, you can’t create content that interests them.

You can’t demand their undivided attention because what you create will be of no interest to them.

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” — David Ogilvy

Just as the advertising legend David Ogilvy said, it really is as dangerous as generals who ignore the decodes of enemy signals.

So always always always do a proper research first and then only you can create ads and marketing strategies that will make your audience give you their undivided attention.






I see you made it till the end.

Congrats mate!

If you think I can help you with something.

Don’t hesitate to drop me a message in Facebook:

Just send me a DM and a friend request.

I’d be more than happy to help you in any way I can. :)



Prabesh Khanal

Ecommerce Email Marketing Expert. Helping DTC brands generate 30%+ revenue from emails.